Return On Investment Optimization
The importance of Return On Investment (ROI)
Let’s face it ROI is what Online Marketing and every kind of marketing for that matter is all about. Let’s put an example: what would be the use of a toll booth on a highway without an attendant to collect the money, sure hundreds even thousands of cars may pass by but without the guy who collects the money the toll booth becomes useless.
Likely if you invest on Pay Per Click advertising or Search Engine Optimization you do it for a reason, you want to get revenue in return, but unfortunately many marketers fail to understand that while these methods are very effective to drive traffic to a website not necessarily that means that loads traffic equals loads of money. Surprisingly many websites or “toll booths” do not have an attendant to convert all the traffic they receive into significant leads or revenue.
And that’s when ROI becomes a very important metric to determine weather your site is doing what it’s supposed to do or not.
How do I know if I’m getting a return on my investment?
While you can try to guess how much you are receiving from online marketing investments, we prefer to be sure by installing analytics tools like Google Analytics with Conversion Tracking to accurately measure your earnings and monitor your investments. Even better, by working together with you we can determine the best way to invest your marketing budget to make the most out of it.
How can you optimize my ROI?
Every site is different and therefore different methods are required to improve the Return on Investment. While some websites will need quality landing pages to improve their revenue, others have usability issues to take care of while others lack of social media presence, a mix of simple elements sometimes results in the best converting page. Tools like Web Optimizer provided by Google specially designed to experiment with different elements and how users interact with them help us determine the changes needed.
How much will I have to pay to improve my ROI?
Considering that every website is unique and so is its problems, flat rates do not apply. However since ROI optimization main focus is to help you assure you earn your money back, this is one investment you won’t regret.
At Nerds Optimization we always try to eliminate the guess work that’s why the first step is to install analytics tools on your website and make a thorough assessment of your current situation. In some cases we may be able to use some quick and simple improvements which can make a substantial difference, with others in order to achieve sustainable ROI a start from scratch is required. That’s why we start each ROI optimization process with a meeting with our clients to discuss their current situation, goals and budget.
Out of it we will present you a quote including a detail description of what we will do to optimize your ROI.
If you are ready to start getting the most out of your marketing investments please feel free to fill the short form to the right and we will contact you shortly. Don’t forget to follow us on twitter so you can benefit from our regular special offers to our twitter followers.
